Corporate CPR™


Corporate Communications Pattern Recognition

A proprietary diagnostic tool that identifies and maps the effects of the beliefs and "blind spots" your company practices that obstruct alignment with its organizing principle. Cororate CPR accomplishes this through a procedure that maps the "essential conversation" of potential, new or existing executives against the organizing prinicple of the company. This results in a clear and insightful description regarding the impact each executive will have or is having on company success.

After more than two decades of consulting research, GBCI has observed that executives engage in an "essential conversation," which is an ongoing, unconscious, private thought system empowered by the authority and responsibility of their position. Whatever the form of the challenges that face your company, this "essential conversation" is responsible for manifesting in the company the same challenges and obstacles your executives already struggle with in daily life.

Until the leaders of your company become aware that their beliefs and "blind spots" generate the challenges to your company's success, your company will be unable to operate in accord with its organizing principle.


Corporate CPR™ is the first step:

• Defines the nature of an executive's "essential conversation"
• Locates and maps its presence in the obstacles created
• Describes its impact on the organizing principle of the company
• Designs corrective "remedies" to the influences generated







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